Beyond the word. delivering the message.®
Avantgarde Translactions Beyond the word... delivering the message

What We Do - Cultural/Multilingual Consulting

Understanding the culture behind a language is as important as knowing the language. This is the difference between a translation that communicates versus a translation that merely renders words into another language. We use proper idiomatic expressions in our translations. In addition, we have quality control measures in place to further ensure accuracy from a cultural standpoint as well as from a communications standpoint including:

  • Informing you of cultural reasons for word or image choices within a translation based on cultural preferences or expectations.
  • Testing new product and service names with language experts for the international markets you are targeting.
  • Adapting product or service campaigns for appropriate markets.
  • Compiling reports to help you make informed decisions about where or whether to use a possible product or service name.
Beyond the Word ... Delivering the Message