beyond the word. delivering the message.®
Avantgarde Translactions beyond the word... delivering the message


Firm president shares secret of strong financial
growth during down economic times with peers

Denver, CO – Memuna Williams, president of Avantgarde Translations, Inc, was a featured presenter at the 51st Annual Conference of the American Translators Association which took place at the Hyatt Regency Conference Center in Denver, Colorado. Her presentation was entitled, “Finance for the Life of Your Language Service Business.” Williams’ presentation encompassed all aspects of establishing and growing a fiscally strong language services operation.

Under the leadership of Williams, who manages the U.S. office, and Isata Jones-Stanley, Vice President, who manages the Canadian office, Avantgarde Translations has continued to realize growth through strategic planning and execution in spite of the down economic conditions. The firm was able to secure significant funding for future growth in 2008 during a time when many banks were not approving loans to small businesses, especially to services businesses. According to Williams, her firm’s ability to secure the necessary funding for growth stemmed from the ability to show strong financials in conjunction with valid cash flow projections and systemized operational efficiencies. “When times are difficult, banks are more likely to loan to a business with tangible assets like inventory or property which can be offered as collateral,” stated Williams, “However, banks will consider a services business more seriously if a strong financial position can be presented.” Having self-funded its growth since being established, the additional capitalization has enabled Avantgarde to expand its U.S. operations in 2009 and serve clients across the United States and Canada.

Memuna Williams, co-founder of Avantgarde Translations, has over 17 years of experience in the translation industry as a freelancer, in-house translator and manager of multilingual projects for top U.S. and Canadian companies. Her expertise has been sought by the trade and business industry for insight on public policy, translation, and operating a woman-owned or translation business. Williams’ cultural expertise has been advanced by travel in Asia, Europe, Africa and North America. Williams was named among the Top 25 Women in Business Achievement by the Charlotte Business Journal in 2009, and has recently been appointed as President-elect of the National Association of Women Business Owners-Charlotte (NAWBO). She currently serves on numerous boards including the Carolinas Association of Translators & Interpreters (CATI) and the Advisory Board for the McColl School of Business, Queens University.

About Avantgarde Translations
Established in 2004, Avantgarde Translations is a language services company offering an array of multilingual services including translation, interpreting, editing, proofreading, translation reviews, and cultural consulting. With offices in Charlotte, North Carolina (USA), and Mississauga, Ontario (Canada), the company focuses on a broad client base throughout eastern Canada and the eastern United States. Clients range from Fortune 100 companies to private specialized international businesses in a variety of industries. Institutional and government organizations also seek Avantgarde Translations’ expertise. The company was recognized in 2006 for its entrepreneurial and business savvy, when it was named Rising Star of the Year by the National Association of Women Business Owners in Charlotte. Avantgarde Translations is a Historically Underutilized Business (HUB) Enterprise through the state of North Carolina, a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), and a Minority Business Enterprise (MBE) by the Minority Supplier Diversity Council of the Carolinas. More information about Avantgarde Translations can be found at




Beyond the Word ... Delivering the Message